What is Bounce Rate in a Website?
Bounce Rate Your website rate, bounce rate Is considers how much traffic is back from your website without engagement. Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.
Bounce Rate is important for three main reasons:
- Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.
- Bounce Rate may be used as a Google Ranking factor. In fact, one industry study found that Bounce Rate was closely correlated to first-page Google rankings.
How Much Bounce Rate is Good?
Most experts said, that a bounce rate below 45% is good but in case your bounce increases a high 60% it is considered a risk to your website down ranking from search engines.
How Is Bounce Rate Calculated?
Bounce rate is calculated by dividing the number of unengaged sessions by the total number of sessions.
Bounce rate = # unengaged sessions / total # of sessions
This also means the bounce rate is the inverse of the engagement rate.
So, if your site has a 70% engagement rate, then your bounce rate is 30%.
is High Bounce Rate Affect Website Ranking?
The bounce rate isn’t a confirmed Google ranking factor.
It’s just a metric. And one Google has repeatedly said does not directly influence rankings.
But you should try your best to improve your bounce rate.
Why?
A high bounce rate is often a symptom of weakness in other SEO and user experience factors like:
- Slow loading speed
- Low-quality webpage design
- A mismatch between content and keywords
- Poor mobile optimization
How to check my website's Bounce Rate?
You need to Sign up or integrate your website into Google Analytics and give the time 24 to 48 hours for collection of your traffic data. after that, you can see your bounce into Google Analytics section.
How to Cover Website from Bounce Rate?
if you want to cover your website from a high level of bounce rate you need to prepare your content. and make sure your website opens quickly and smoothly without any loading time. and convert your image size from high to low kb also convert your image into webp.
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